In this episode of The Brand Playbook Podcast, host Brandon Fortino dives deep into one of the most important foundations of brand building: finding your ideal target audience.

Brandon breaks down the practical steps to identify who you’re really speaking to, why narrowing your focus actually expands your opportunities, and how the best brands build lasting trust by understanding their audience better than anyone else.

Whether you’re a marketer, creative, or entrepreneur, this episode will give you a clear roadmap to attract the right people, craft the right message, and grow your brand with intention.